We noticed over the past few months that Google was periodically removing this option for users and discovered on Monday that they have removed it completely.
Historically, Google allowed users to set their location for search results in an option under ‘Search Tools’ on the search results page. Like most digital marketers, we work with business and organizations that have locations in many different geographic locations and have to regularly report and review search results and Google autocomplete suggestions for search phrases that matter to our clients. This powerful aspect of the search engine ensures that when someone in Miami, Florida searches for a “Pizza Restaurant”, the results Google returns show options for pizza restaurants in Miami and not some other random location. Over the years, Google has improved it’s algorithm to include search results that take into account the geographic location of the user performing a search query. Follow the steps below to change your location in Google. Last updated on – This article has been updated to reflect the most recent version of Google Chrome.
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